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Email marketing resources
11 Lessons-
Start9 Free fill-in-the gaps email marketing templates
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PreviewEffective email marketing: Setting up your lists and data for results
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StartIs Mailerlite the right email marketing platform for your business? (Classic version)
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StartHow to create landing pages in Mailerlite (Classic version)
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PreviewLead magnet ideas
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PreviewQuick tour of the new version of MailerLite (March 2022) and should you switch now?
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StartArticles on email marketing for small business
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PreviewSpeedy tip 1: How to send blog post automatically to your mailing list subscribers
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PreviewSpeedy tip 2: Capture email addresses
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StartNext steps
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StartNew! Course discount inside...
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Business productivity
1 Lesson-
PreviewSpeedy tip 3: If you're still using Excel for bookkeeping, watch this...
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Free Business Toolkit
Free library of videos, templates, articles and more to help you with your email marketing, online events, CRM and online courses.
Not sure how to use tech to streamline your sales and marketing?
There are tons of digital tools out there that could streamline your sales and marketing – and ultimately save you time and make you more money. But as a solo or micro business owner you're too busy doing what you do for your clients to get very far.
It’s hard to work out what you need, let alone put the pieces together and set it all up. Do you feel you could do better at:
- Sending marketing emails to keep your clients and prospects up to date with how great you are?
- Managing your customer data so you know when you last spoke to them and when you need to contact them next?
- Selling online events and courses so you can widen your reach without doing lots of travel?
There's a bewildering range of platforms that can do this and lets face it, you don't always have someone knowledgeable to ask.
So over the last few years I’ve been making videos, brainstorming sheets, articles and more to help small and solo business owners work out...
- What they really need,
- How to put it all together, and
- how to get started with the setting it all up.
I’ve tested out tools for myself and got them working for clients, so I have real, practical experience of what works for businesses of our size - yes I’m one myself! You can dip in and out to the parts that you need most, there's no need to work through it top to bottom. And I'll be adding new resources over time, too.
What's inside...
Helen Lindop
I help micro business owners and other small organisations use technology in their sales and marketing. There’s plenty of inexpensive and reliable tech out there to help you stay in touch with your clients and prospects, but it’s not easy to put the pieces together to get results. Of all the tools out there, email marketing is usually the most effective place to start for a micro business, which is why I spend a lot of my time on this. I also have twenty years of software training experience, a teaching qualification and a diploma in training and development, so I'm good explaining things in a simple, jargon-free way.